Genevieve Bell is an anthropologist and researcher with 15 years of experience driving innovation in the high tech industry. As the Director of Interaction and Experience Research in Intel Labs, Bell leads a team of social scientists, interaction designers, human factors engineers and computer scientists in their research of new computing experiences that are centered around people’s needs and desires. In addition to leading this increasingly important area at Intel, Bell is an accomplished industry commentator on the intersection of culture and technology and has been extensively featured in publications that include Wired, Forbes, The Atlantic, Fast Company, and the Wall Street Journal. In August 2013, Fast Company declared her to be one of the top 25 smartest women on Twitter, where she goes by the handle, @feraldata. Bell is a passionate advocate for the advancement of women in technology and in 2012 was inducted into the Women In Technology International (WITI) hall of fame, as well being honored by the Anita Borg Institute as the 2013 Woman of Vision for Leadership. Her first book, Divining the Digital Future: Mess and Mythology in Ubiquitous Computing, was co-written with Prof. Paul Dourish of the University of California at Irvine and released in April 2011. Bell is also the recipient of several patents for consumer electronics innovations.